“I have a product idea.”
Build the formula, serving and pack around a clear product brief.
- Bring
- Your intended customer, target market, ingredient preferences, quantity and budget. Include any reference product and what you want to do differently.
- Work through
- Ingredient selection, capsule fit, packaging and the sample or testing work needed to assess the proposed product.
- Agree before production
- The specification, development deliverables, costs and approval stages.



